Category Archives: Web development

Stop Losing 69.23% of your eCommerce Sales with These Simple Strategies

Open Book With Bar Graphs Pages

The latest research tells us that 69.23% of all filled shopping carts on eCommerce stores get abandoned. That’s a staggering amount and – clearly – it costs the $2.4 trillion yearly revenue-generating eCommerce industry hundreds of billions of dollars in lost sales.

So how do you prevent shopping cart abandonments? Here are some simple checkout optimization strategies that can help:

Don’t charge extra costs

Surprise shipping costs, taxes and packaging fees can inflate the price of an item too much. One of the main reasons why customers shop online is because it’s cheap – so always be competitive with pricing.

Allow guest checkouts

Nobody wants to spend precious minutes filling long forms to buy an item. Allow guest checkouts – with a simple delivery address and payment method field – to prevent annoying your customers.

Streamline checkout process

Many people are not used to shopping online, and it can feel complicated to them. It gets even more tricky on mobile devices with small screens. An optimized – preferably single-page – checkout process can make it easy for them to shop.

Display total cost up-front

People want to know what an item will cost them straight up-front. Always be transparent with the pricing policy and show the total cost – including shipping, taxes and the like – right from the beginning.

Boost performance

A glitch during the checkout process – like a card not being accepted or a lost/broken connection – can cause a customer to abandon your website altogether. Make sure your server and payment portal are fast and capable.

Gain trust

Consumers sometimes truly want to buy a product – but they don’t trust the website they’re buying from. Display your security certifications clearly and make sure your site protects their personal data to gain their trust.

Quick contact

Sometimes, buyers have queries that your FAQ section can’t resolve. Create a live chat feature with the help of a Chatbot and include a customer care phone number and email address to solve their problems quickly.

Also, fast delivery, a clear returns policy, multiple payment methods and simple navigation can help you reduce the abandonment rate. Recruit an expert eCommerce developer to upgrade quickly and affordably.

Highly Effective Ways to Improve UX on your eCommerce Website

eCommerce website development

Boosting the user experience design (UX) on your e-store can make shopping more enjoyable for visitors and, ultimately, make it more likely they’ll buy from you. On the other hand, a poor UX can lead to a large shopping cart abandonment rate, which is (needless to say) very bad for business.

Here are five simple ways you can keep your eCommerce customers happy while they’re browsing your store:

Create detailed product descriptions

Many eCommerce store owners fail to add detailed product descriptions. As customers can’t handle the product for themselves, over 88% of them use the product description information to make a purchase decision. Always use detailed descriptions. Additionally, the utility or selling phrase must be featured prominently.

Use keywords right

Always include keywords in the title and the product description. Without the right keywords, search engine bots can’t index your page. Also, the images you display with the products need an image tag and alt text tags – which will let the search engine crawl them.

Keep titles short

There’s nothing more annoying than a long title (despite its keyword benefits), especially for mobile users. A title that is more than 47 characters long will get clipped off on small screen devices. That means your mobile visitors have to take an additional effort – such as clicking on the title – to read it entirely. Now imagine them having to do that for all your products – you can see why short titles are needed!

Market your niche first

You could be selling a million products, but every eCommerce store has a niche that they are known for, and most of their customers are primarily there for that. A clothing store then, for example, should always feature clothing products prominently and give secondary importance to beauty products, footwear, etc.

Additionally, fast-loading web pages – loading in 3 seconds or less – can also greatly enhance your visitor’s experience. Hiring a professional eCommerce web development team to optimize your website – to make it look better , to load faster than before, as well as to improve the SEO – will lead to a big improvement in UX, which will automatically translate into increased sales for you.

The Content Management System Choice: Open Source vs. Proprietary

CMS concept.

Proprietary (also known as legacy or closed) content management systems (CMSs) have long been very popular with enterprises looking to create a powerful online presence. Most business owners had the opinion that open source software just couldn’t support their requirements. All that has changed in the last few years, though: WordPress, according to data, is cornering the small and medium-sized business (SMB) segment, while Drupal is being used by large-scale organizations to build highly sophisticated websites and portals.

So should you use an open source software (OSS) or a proprietary CMS to build your brand new website? Here are some brief comparisons between the two options to help you decide:


Being open source, you can download and use the CMS for free – you just have to pay for hosting. On the other hand, with proprietary, you have to pay an upfront or monthly licensing fee and sometimes hosting fee.


You don’t get as many features out of the box if you go with OSS. With proprietary, you get a lot of features without the need for additional development and customization.


Your website won’t be a clone of a hundred other sites on the internet if you use an open source CMS. On the other hand, proprietary systems have a limited number of themes and a site you build with them may not look unique


It is very easy to customize an open source website, provided you have the technical knowledge. It’s very hard or even impossible to do that with closed source software.


You don’t get access to much – if any – support from the developers with OSS. With CSS, you will get setup and management support from a team.


The biggest selling point of an OSS system like WordPress is the huge community of developers working to make it better every single day. Most CSSs don’t offer much community support.

In conclusion, open source software seems to be the better option – unless your business type is better supported by existing proprietary software. We recommend you consult with an experienced CMS web development team to find out which would be the better choice for you.

Why Laravel is the Best PHP Framework Ever for Web Development?

Business, Technology, Internet And Network Concept. Young Busine

Laravel was released about five years ago – June 2011 to be precise – and it has taken the PHP world by storm since then. Not only do developers love it, but the platform has dethroned other popular ones like Yii and Zend to occupy the top spot as the most popular PHP framework out there.

What is a framework exactly? Think of it as a design blueprint for a website/application that allows you to do more with less (following the MVC model). You can follow a different plan or framework-types – and Laravel is reputed to be the best of all time. So what makes it the best framework ever (according to many die-hard fans/designers)?

Laravel has brought a stagnating language back to life

PHP was, around the year 2010, an old and dying language in the eyes of many developers. Some were beginning to phase it out for other languages like Ruby on Rails. When Laravel was introduced, most of the major frameworks in the market weren’t what you could call truly modern and left much to be desired. Laravel changed all that – its designers created something that borrowed from the strengths of all the other frameworks and packed it in a very easy-to-use interface.

Why is it so popular?

One of the biggest reasons why Laravel is preferred over other plugins like Code Igniter and Zend these days is its ease-of-use. Here are some of its other top advantages:

  • Famous Blade template engine: The Blade template engine makes it effortless for developers to combine HTML with PHP.

  • Artisan tool: The Artisan tool helps a dev avoid repetitive programming tasks by substituting command line functions.

  • Great routeing: PHP frameworks can make routeing tedious. This platform’s routeing, though, is fast and reminiscent of Ruby on Rails.

  • Extensive support/documentation: The framework is well-documented and supported by thousands of developers worldwide. You can learn how to code in it through tutorials known as Laracasts.

If you’re planning to create an advanced website/web app for your company, you can’t go wrong with using Laravel. You can build affordable Laravel-based software by partnering up with an experienced PHP development team.

Zen Cart: Making Your Dreams of Owning an Online Business a Reality

zen cart

Building an online business isn’t as expensive or as difficult as it used to be, thanks to incredible eCommerce software like Zen Cart. The platform is empowering hundreds of thousands of startup businesses worldwide by offering an affordable, reliable, and robust online store management system that is free to download and use.

If you are a startup business – B2C or even B2B – planning on building a store to sell products virtually 24/7, then you can’t do much better than Zen Cart. Here are some reasons why it’s so good:

Easy to setup and use

It is an open source software – free to download and use – and is supported by an active worldwide development community. Consequently, not only is it cheap to build a shop on the platform, but it’s also easy for even first-time developers to do so.

Cost-effective to manage

You don’t have to spend a lot of time, effort and money updating and managing the store. You can easily manage your inventory with apps, thanks to back-end support. There are also plenty of plugins that add advanced functionality to the website.

Beautiful layout and design

Thanks to a minimalistic, elegant-looking grid based product design scheme, any e-Commerce site you build with it will look good and be easy to access. You can also add the latest web design trends/technologies to it quickly, as it’s fully customizable.

Dual pricing function

Some companies that offer both conventional and wholesale products spend lots of time creating two separate websites for both services. If you’re a wholesaler, you can use a single Zen Cart site to do both easily.

Optimized shopping cart

A slow shopping cart and an unoptimized payment process can lead to high abandonment rates. Luckily, you can allow customers to check out very quickly on Zen Cart. It offers one-touch payment support, shopping cart saver tools, and even mobile commerce support.

Do you want to build a stunning Zen Cart based e-store on time and under budget? Consider partnering with an experienced eCommerce development team that has built successful e-stores on the platform in the past.

Why Microsoft .NET is Uniquely Suited to Enterprise Application Development?

Microsoft .net for Enterprise Application

Companies worldwide are more reliant than ever on software to automate daily tasks, engage with customers and, of course, keep up with competitors. Microsoft’s .NET platform is one of the most popular app development platforms in the world, and it is especially well-suited to building enterprise-scale applications.

Enterprise applications are exceedingly complex

Building an enterprise-level software application is a challenging and time-consuming process. It is also a continuously ongoing process- businesses need to update software regularly as technology advances. That’s why it’s so important that you choose the right platform since the beginning, to avoid high migration costs later.

.NET is a cost-effective long-term solution

Microsoft’s .NET platform offers several advantages to companies with an eye on the future. Here are some big reasons why you should use it to build web applications:

  • Excellent performance

If your developers know what they are doing, you can make an application that is fast, flexible, scalable, and robust. It will also be well-optimized and bug-free, improving productivity significantly.

  • High security

Data and safety breaches are an almost daily occurrence. The .NET platform offers several security enhancements and authentication features to make the product as safe from hackers as possible.

  • Quality design

It’s possible for designers and developers to work simultaneously on the project. That allows you to build something that not only runs well but looks good and is easy to use.

  • Hybrid support

There is a growing need for applications that can be accessed on a variety of devices, thanks to the growing popularity and the ready availability of phones and wearables.

  • Cloud hosting

Hosting for .NET (even if yours is a large-scale project) is also easy to find. Your app will also have Cloud support, if necessary, to improve uptime and accessibility.

  • Fast and affordable development

Building applications is effortless here because it supports a variety of languages, finding development talent is easy, and Microsoft includes with it tools like the Visual Studio.

You can further save on development costs and development times by hiring an experienced .NET development team from Openwave Computing LLC.

5 Simple but Effective Ways to Drastically Improve your Website’s UX

5 Simple but Effective Ways to Drastically Improve Your Website_s UXYour website can be the most powerful tool your business has in its marketing arsenal. It’s the place where you cannot only give an introduction to your products/services to potential customers but also nudge them into doing business with you. If the site visitors have a good time while they are browsing, they will feel more positively about your business and be more likely to buy from you.

Here are some simple but effective ways you can improve your website’s user experience (UX):

Use a simple layout

Never overwhelm visitors with too much information. The internet audience loves to skim through content, so ensure that your content uses headings, subheadings, and bullet points to get the point across. A simple layout can help you communicate better. Make sure that you:

  • Liberal use of whitespace

  • Different styles of typography for different content

  • Place items – like search bars and menus – where users can access them easily

A/B test landing pages

Your landing page is probably the most important part of your website. According to research, you have less than a second to sell your business to visitors that end up on your landing page! That’s why it’s so important that you use A/B testing on different versions of it and choose the best one.

Be helpful

Your website needs to provide something of value to visitors. Educate and entertain your audience by publishing helpful content on a regular basis. This content can include anything from videos, blogs, articles, buying guides, infographics, tutorials, and more.

Embrace responsive design

Almost 80% of all internet users these days use their smartphones to browse the net. Your pages need to be accessible and easily viewable from mobile devices and tablets. An overwhelming number of net surfers quickly abandon sites that don’t work well on their phones.

Don’t lose the human touch

Finally, don’t forget that you are dealing with humans. Humans like to connect with other humans. Using bots and automated tools can only help you so much – you need to reach out to visitors personally, through social media and other means, to keep them happy.

If you don’t have much experience with website design – or the latest design trends – you can hire a team of top designers to upgrade your website at an affordable price.