Monthly Archives: January 2017

Top Trends that Will Shape WordPress Development in 2017

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WordPress remains the most popular CMS even 13 years after its release, and it powers one full quarter of all the websites on the internet. 2017 promises to be a year where we’re about to see a lot of innovative features spring up on WordPress sites, as the competition to make them unique and compelling hots-up.

Here are the top trends that we expect will shape WordPress development this year:

HTTPS security upgrades

Chrome now red flags websites that don’t have HTTPS encryption. We expect almost all WordPress sites to follow the protocol this year, which will make for a safer browsing experience for us all.

Background videos

Background videos – or video headers – are an easy way to catch the visitors’ attention and to explain complex concepts simply. They also make a page stand out and make it look attractive.

Multipurpose themes

People expect themes to be able to be highly customizable. Multipurpose themes allow a site to do a lot at once – like double as an eCommerce store, for example, as well as a blog and an introductory front.

The mobile-first movement

Developers are designing themes now first for mobile phones, which will later be adapted to desktop screens. It was the other way around previously.

VR support

VR is the future of internet browsing. Devices like Oculus Rift are becoming common, so developers are beginning to make themes that are compatible with them.

Unique typography

The race is on to make pages look unique and the content on them to stand out. Designers are being used now to make words look good and pop out with the help of unique typography.

Parallax scrolling

Parallax scrolling first made a splash in 2016, but we expect it to become commonplace this year. It gives the illusion of a 3D background while scrolling, and can help developers tell enchanting stories to catch visitor attention.

For WordPress website owners – or those that already own such sites – it’s a good idea to comply with these trends to keep up with the competition. You can hire professional WordPress developers on a short-term basis to help with that.

Shift your eCommerce Business to Magento 2.0 and Reap Substantial Benefits

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Magento 2.0 is the successor to Magento 1 and was released in November 2015. We’ve seen a lot of businesses make the shift to upgraded version in 2016, but not everyone has made the shift yet. If you’re an eCommerce business owner on Magento 1 or you own a store on another platform – or you’re just looking to get started with a new business – Magento 2.0 is the perfect platform for you.

Here are some of the top advantages:

Drawbacks of Magento 1 addressed

The old version was flexible, but that didn’t make it very user-friendly – you needed a significant amount of programming knowledge to operate a store built on it. The developers have addressed most of the shortcomings of the old platform with the new release.

Stores will grow with your business

Your store will be scalable. That means you can add as many products to it (or remove them) whenever you want. You will be able to build a bigger store with time, as demand grows.

Build robust, optimized stores

Magento stores are robust and load quickly. You can create beautiful, good looking stores with the help of its strong UI libraries, performance toolkits, and it’s above-average CSS pre-processor. It also supports full page caching that makes pages load extremely quickly.

Effortless checkout process

The checkout process on the new version is very straightforward and intuitive. You can integrate online third-party payment portals like PayPal into your store to allow customers to buy from you with just a few clicks. It also supports useful features like shopping cart saver.

SEO-friendly out-of-the-box

Finally, your store will be SEO-friendly out-of-the-box. The platform has near perfect SEO scores. Also, as it is now responsive by default, Google will rank it higher than other businesses that don’t support mobile-friendly design.

If you’re planning to make the shift to Magento 2.0, you can do so without losing any data or impacting your revenues by hiring an experienced, dedicated Magento development team to help you make the shift. They will be able to build you a highly-effective new store at affordable prices.

An Easy Reference Guide to Starting an Online Business

e-commerceThe eCommerce industry is booming, with worldwide revenues soon set to touch $3 trillion annually. If you’re planning to start an online business, you couldn’t have picked a better time. Getting set up in the online retail world is difficult, though. Fortunately for you, we have prepared an easy reference guide to smoothen the process:

#1 Design a business plan

Have you identified a niche market and an unfulfilled need? First, come up with a business plan that handles setting up, financing, marketing, and operational strategies.

#2 Get the legal procedures out of the way

You must register with your local government for a business structure. Choose one that gives you the best tax benefits and then gather the required documentation.

#3 Pick the right products to sell

In this step, you want to hone in on the exact products you are going to be selling. You will also need to find a supplier that will deliver products to you or ship them directly.

#4 Create an inventory

While you don’t have to display the products you choose in a store, you’ll still require a decent-sized warehouse inventory that will let you cater to product demand. You will also need to add barcode stickers to the goods.

#5 Pick a domain name

Selecting a domain name is a crucial step. The name will be used by customers to identify with your business. Choose a memorable one.

#6 Create a store

You need to create a beautiful store that gives users a quality browsing experience and makes it more likely they’ll buy from you. You can use eCommerce platforms like Magento, WooCommerce, or X-Cart to build one.

#7 Market and advertise

Next, you must market or promote your products and services. You can do that with the help of email marketing, social media, by making an app, or write blogs. You will need to update your content regularly to keep your store relevant.

Your store must be fast-loading, responsive, and have advanced features if you’re going to impress customers and get them to buy from you. To make an excellent store, consider hiring an experienced eCommerce development team for help with the task.

Top Reasons Why Your eCommerce Website Needs a Blog

top-reasons-why-your-ecommerce-website-needs-a-blogBlogging is an underutilized way to generate traffic to websites. Entrepreneurs do understand that blogs help generate traffic, but very few indeed go about implementing it for their websites. Direct sales, cold calling, email marketing, and other techniques can only get you so far in this business. You need an automated traffic production machine that does most of your work for you – and that’s where blogs come in. Not only do they generate incoming traffic via back-links, but you also get to provide useful information to your customers at the same time.

Here are some facts that will help convince you that you need to start blogging right now:

Blogs will help you rise in search engine rankings

Blogs generate a lot of internal links that link back to your homepage. They also add pages to your website, which gives more content for search engines to index. You can use keywords (you need to use analytics tools to generate them) in your blogs related to your niche to feature highly on search engine rankings.

Creating content will help you engage customers

Most businesses make more money from repeat customers than they do with new ones. A blog will help you engage your repeat customers better and get them to come back again and again. It is a place where you can actively engage your customers by providing valuable, interesting information, and build a community around your brand.

It helps you set yourself up as an expert

By sharing useful information about your products and services, people will see you – and your brand – as the authority in your niche. They will come to your site for information – especially as Facebook and Twitter don’t exactly give them much info. You will be able to build up your brand and make it more likely people would buy from you instead of your competitors that only have an “About Us” page to promote.

You will, of course, have to actually be able to convert incoming traffic that you generate with blogs. You need a well-designed, well-optimized eCommerce store for that. For maximum impact, look into getting your store redesigned with the help of an experienced design team. Consult top eCommerce developers who can help your store rank on page one!