Monthly Archives: April 2017

Highly Effective Ways to Improve UX on your eCommerce Website

eCommerce website development

Boosting the user experience design (UX) on your e-store can make shopping more enjoyable for visitors and, ultimately, make it more likely they’ll buy from you. On the other hand, a poor UX can lead to a large shopping cart abandonment rate, which is (needless to say) very bad for business.

Here are five simple ways you can keep your eCommerce customers happy while they’re browsing your store:

Create detailed product descriptions

Many eCommerce store owners fail to add detailed product descriptions. As customers can’t handle the product for themselves, over 88% of them use the product description information to make a purchase decision. Always use detailed descriptions. Additionally, the utility or selling phrase must be featured prominently.

Use keywords right

Always include keywords in the title and the product description. Without the right keywords, search engine bots can’t index your page. Also, the images you display with the products need an image tag and alt text tags – which will let the search engine crawl them.

Keep titles short

There’s nothing more annoying than a long title (despite its keyword benefits), especially for mobile users. A title that is more than 47 characters long will get clipped off on small screen devices. That means your mobile visitors have to take an additional effort – such as clicking on the title – to read it entirely. Now imagine them having to do that for all your products – you can see why short titles are needed!

Market your niche first

You could be selling a million products, but every eCommerce store has a niche that they are known for, and most of their customers are primarily there for that. A clothing store then, for example, should always feature clothing products prominently and give secondary importance to beauty products, footwear, etc.

Additionally, fast-loading web pages – loading in 3 seconds or less – can also greatly enhance your visitor’s experience. Hiring a professional eCommerce web development team to optimize your website – to make it look better , to load faster than before, as well as to improve the SEO – will lead to a big improvement in UX, which will automatically translate into increased sales for you.

The Content Management System Choice: Open Source vs. Proprietary

CMS concept.

Proprietary (also known as legacy or closed) content management systems (CMSs) have long been very popular with enterprises looking to create a powerful online presence. Most business owners had the opinion that open source software just couldn’t support their requirements. All that has changed in the last few years, though: WordPress, according to data, is cornering the small and medium-sized business (SMB) segment, while Drupal is being used by large-scale organizations to build highly sophisticated websites and portals.

So should you use an open source software (OSS) or a proprietary CMS to build your brand new website? Here are some brief comparisons between the two options to help you decide:

Costs

Being open source, you can download and use the CMS for free – you just have to pay for hosting. On the other hand, with proprietary, you have to pay an upfront or monthly licensing fee and sometimes hosting fee.

Features

You don’t get as many features out of the box if you go with OSS. With proprietary, you get a lot of features without the need for additional development and customization.

Uniqueness

Your website won’t be a clone of a hundred other sites on the internet if you use an open source CMS. On the other hand, proprietary systems have a limited number of themes and a site you build with them may not look unique

Customization

It is very easy to customize an open source website, provided you have the technical knowledge. It’s very hard or even impossible to do that with closed source software.

Support

You don’t get access to much – if any – support from the developers with OSS. With CSS, you will get setup and management support from a team.

Community

The biggest selling point of an OSS system like WordPress is the huge community of developers working to make it better every single day. Most CSSs don’t offer much community support.

In conclusion, open source software seems to be the better option – unless your business type is better supported by existing proprietary software. We recommend you consult with an experienced CMS web development team to find out which would be the better choice for you.

Why Laravel is the Best PHP Framework Ever for Web Development?

Business, Technology, Internet And Network Concept. Young Busine

Laravel was released about five years ago – June 2011 to be precise – and it has taken the PHP world by storm since then. Not only do developers love it, but the platform has dethroned other popular ones like Yii and Zend to occupy the top spot as the most popular PHP framework out there.

What is a framework exactly? Think of it as a design blueprint for a website/application that allows you to do more with less (following the MVC model). You can follow a different plan or framework-types – and Laravel is reputed to be the best of all time. So what makes it the best framework ever (according to many die-hard fans/designers)?

Laravel has brought a stagnating language back to life

PHP was, around the year 2010, an old and dying language in the eyes of many developers. Some were beginning to phase it out for other languages like Ruby on Rails. When Laravel was introduced, most of the major frameworks in the market weren’t what you could call truly modern and left much to be desired. Laravel changed all that – its designers created something that borrowed from the strengths of all the other frameworks and packed it in a very easy-to-use interface.

Why is it so popular?

One of the biggest reasons why Laravel is preferred over other plugins like Code Igniter and Zend these days is its ease-of-use. Here are some of its other top advantages:

  • Famous Blade template engine: The Blade template engine makes it effortless for developers to combine HTML with PHP.

  • Artisan tool: The Artisan tool helps a dev avoid repetitive programming tasks by substituting command line functions.

  • Great routeing: PHP frameworks can make routeing tedious. This platform’s routeing, though, is fast and reminiscent of Ruby on Rails.

  • Extensive support/documentation: The framework is well-documented and supported by thousands of developers worldwide. You can learn how to code in it through tutorials known as Laracasts.

If you’re planning to create an advanced website/web app for your company, you can’t go wrong with using Laravel. You can build affordable Laravel-based software by partnering up with an experienced PHP development team.