The latest research tells us that 69.23% of all filled shopping carts on eCommerce stores get abandoned. That’s a staggering amount and – clearly – it costs the $2.4 trillion yearly revenue-generating eCommerce industry hundreds of billions of dollars in lost sales.
So how do you prevent shopping cart abandonments? Here are some simple checkout optimization strategies that can help:
Don’t charge extra costs
Surprise shipping costs, taxes and packaging fees can inflate the price of an item too much. One of the main reasons why customers shop online is because it’s cheap – so always be competitive with pricing.
Allow guest checkouts
Nobody wants to spend precious minutes filling long forms to buy an item. Allow guest checkouts – with a simple delivery address and payment method field – to prevent annoying your customers.
Streamline checkout process
Many people are not used to shopping online, and it can feel complicated to them. It gets even more tricky on mobile devices with small screens. An optimized – preferably single-page – checkout process can make it easy for them to shop.
Display total cost up-front
People want to know what an item will cost them straight up-front. Always be transparent with the pricing policy and show the total cost – including shipping, taxes and the like – right from the beginning.
A glitch during the checkout process – like a card not being accepted or a lost/broken connection – can cause a customer to abandon your website altogether. Make sure your server and payment portal are fast and capable.
Consumers sometimes truly want to buy a product – but they don’t trust the website they’re buying from. Display your security certifications clearly and make sure your site protects their personal data to gain their trust.
Sometimes, buyers have queries that your FAQ section can’t resolve. Create a live chat feature with the help of a Chatbot and include a customer care phone number and email address to solve their problems quickly.
Also, fast delivery, a clear returns policy, multiple payment methods and simple navigation can help you reduce the abandonment rate. Recruit an expert eCommerce developer to upgrade quickly and affordably.