Monthly Archives: March 2017

Zen Cart: Making Your Dreams of Owning an Online Business a Reality

zen cart

Building an online business isn’t as expensive or as difficult as it used to be, thanks to incredible eCommerce software like Zen Cart. The platform is empowering hundreds of thousands of startup businesses worldwide by offering an affordable, reliable, and robust online store management system that is free to download and use.

If you are a startup business – B2C or even B2B – planning on building a store to sell products virtually 24/7, then you can’t do much better than Zen Cart. Here are some reasons why it’s so good:

Easy to setup and use

It is an open source software – free to download and use – and is supported by an active worldwide development community. Consequently, not only is it cheap to build a shop on the platform, but it’s also easy for even first-time developers to do so.

Cost-effective to manage

You don’t have to spend a lot of time, effort and money updating and managing the store. You can easily manage your inventory with apps, thanks to back-end support. There are also plenty of plugins that add advanced functionality to the website.

Beautiful layout and design

Thanks to a minimalistic, elegant-looking grid based product design scheme, any e-Commerce site you build with it will look good and be easy to access. You can also add the latest web design trends/technologies to it quickly, as it’s fully customizable.

Dual pricing function

Some companies that offer both conventional and wholesale products spend lots of time creating two separate websites for both services. If you’re a wholesaler, you can use a single Zen Cart site to do both easily.

Optimized shopping cart

A slow shopping cart and an unoptimized payment process can lead to high abandonment rates. Luckily, you can allow customers to check out very quickly on Zen Cart. It offers one-touch payment support, shopping cart saver tools, and even mobile commerce support.

Do you want to build a stunning Zen Cart based e-store on time and under budget? Consider partnering with an experienced eCommerce development team that has built successful e-stores on the platform in the past.

Why Microsoft .NET is Uniquely Suited to Enterprise Application Development?

Microsoft .net for Enterprise Application

Companies worldwide are more reliant than ever on software to automate daily tasks, engage with customers and, of course, keep up with competitors. Microsoft’s .NET platform is one of the most popular app development platforms in the world, and it is especially well-suited to building enterprise-scale applications.

Enterprise applications are exceedingly complex

Building an enterprise-level software application is a challenging and time-consuming process. It is also a continuously ongoing process- businesses need to update software regularly as technology advances. That’s why it’s so important that you choose the right platform since the beginning, to avoid high migration costs later.

.NET is a cost-effective long-term solution

Microsoft’s .NET platform offers several advantages to companies with an eye on the future. Here are some big reasons why you should use it to build web applications:

  • Excellent performance

If your developers know what they are doing, you can make an application that is fast, flexible, scalable, and robust. It will also be well-optimized and bug-free, improving productivity significantly.

  • High security

Data and safety breaches are an almost daily occurrence. The .NET platform offers several security enhancements and authentication features to make the product as safe from hackers as possible.

  • Quality design

It’s possible for designers and developers to work simultaneously on the project. That allows you to build something that not only runs well but looks good and is easy to use.

  • Hybrid support

There is a growing need for applications that can be accessed on a variety of devices, thanks to the growing popularity and the ready availability of phones and wearables.

  • Cloud hosting

Hosting for .NET (even if yours is a large-scale project) is also easy to find. Your app will also have Cloud support, if necessary, to improve uptime and accessibility.

  • Fast and affordable development

Building applications is effortless here because it supports a variety of languages, finding development talent is easy, and Microsoft includes with it tools like the Visual Studio.

You can further save on development costs and development times by hiring an experienced .NET development team from Openwave Computing LLC.

5 Simple but Effective Ways to Drastically Improve your Website’s UX

5 Simple but Effective Ways to Drastically Improve Your Website_s UXYour website can be the most powerful tool your business has in its marketing arsenal. It’s the place where you cannot only give an introduction to your products/services to potential customers but also nudge them into doing business with you. If the site visitors have a good time while they are browsing, they will feel more positively about your business and be more likely to buy from you.

Here are some simple but effective ways you can improve your website’s user experience (UX):

Use a simple layout

Never overwhelm visitors with too much information. The internet audience loves to skim through content, so ensure that your content uses headings, subheadings, and bullet points to get the point across. A simple layout can help you communicate better. Make sure that you:

  • Liberal use of whitespace

  • Different styles of typography for different content

  • Place items – like search bars and menus – where users can access them easily

A/B test landing pages

Your landing page is probably the most important part of your website. According to research, you have less than a second to sell your business to visitors that end up on your landing page! That’s why it’s so important that you use A/B testing on different versions of it and choose the best one.

Be helpful

Your website needs to provide something of value to visitors. Educate and entertain your audience by publishing helpful content on a regular basis. This content can include anything from videos, blogs, articles, buying guides, infographics, tutorials, and more.

Embrace responsive design

Almost 80% of all internet users these days use their smartphones to browse the net. Your pages need to be accessible and easily viewable from mobile devices and tablets. An overwhelming number of net surfers quickly abandon sites that don’t work well on their phones.

Don’t lose the human touch

Finally, don’t forget that you are dealing with humans. Humans like to connect with other humans. Using bots and automated tools can only help you so much – you need to reach out to visitors personally, through social media and other means, to keep them happy.

If you don’t have much experience with website design – or the latest design trends – you can hire a team of top designers to upgrade your website at an affordable price.

10 Fundamental Attributes of Every Successful eCommerce Website

10 Fundamental Attributes of Every Successful eCommerce Website

Competition in the eCommerce world is nothing less than cutthroat. Giants like eBay and Amazon.com have got most of the market cornered, and it’s very hard for a new business to find loyal, long-term customers. Your online store needs to be top notch and provide an enjoyable browsing experience to first-time visitors to turn them into repeat customers.

Here are 10 essential every online store needs to have to be successful:

Intuitive search

An intuitive search tool lets people find what they are after quickly. The right kind of search tool will be easily visible, have filters to help customers be accurate, and also generate personalized recommendations.

Freebies and Promotions

Offering purchasing incentives – like discounts, free shipping, or free samples – can help you close sales faster.

Helpful FAQs

An easily accessible, comprehensive list of FAQs can help people make purchasing decisions quicker and also remove the burden from your shoulders of personally having to help clients with common queries.

Detailed images

Having high definition images (or, even better, videos) of your products from various angles, which can be zoomed, can help customers purchase faster.

High security

Online credit card theft and data theft is rampant. Following the latest industry safety standards (like having SSL certification) can help you make visitors feel safe.

Mobile friendliness

Research tells us that the majority of incoming traffic to top eCommerce stores now originates from mobile phones. With mobile friendly design, you can hook smartphone users.

Product reviews/testimonials

Buyers are more likely to trust the opinions of customers that have already bought and tried out an individual product. Including honest product reviews and testimonials boost consumer confidence.

Simple layout

Following best design practices and displaying products on a grid allows visitors to navigate your store faster and can make even browsing an enjoyable experience.

Lightning-quick checkout

A lengthy checkout process, which isn’t mobile friendly, is a great way to lose customers. A lightning-quick checkout process that is clear and transparent will help you close sales faster.

Contact US

Sometimes the human touch is essential. A Contact Us page lets visitors know that you (or a customer service team) are available in person if something were to go wrong with the shopping process.

Don’t have the technical experience needed to create an outstanding store? You can hire an experienced team of dedicated eCommerce developers to revamp your website at low prices.

Effective Security Tips for your Magento Store

effective-security-tips-for-your-magento-store

Magento is the most popular eCommerce platform in the world, being used by over 500,000 successful businesses big and small. While Magento is very secure out-of-the-box, vulnerabilities can creep into a typical store over time. Data theft, credit card theft and privacy breaches are on the rise, and it’s important that store owners keep their stores safe from hackers. Tight security can win you customer confidence and improve conversion rates.

Here are some strategies to provide airtight security for your Magento eCommerce store:

Always update your store and extensions

Magento developers release updates every once in a while, with security patches to cover known vulnerabilities – which is why it’s crucial you keep your store and your extensions up-to-date.

Use complex passwords

Make it a policy to use complex passwords – with a mix or numbers and upper case letters – that are hard to guess, and encourage site users and other admins to do the same. Using passwords like ‘admin’ and ‘123456’ will get your store hacked quickly.

Use security extensions

Extensions can help you scan for vulnerabilities, block certain IP addresses, keep tabs on your files, block some malicious networks, and enforce strong passwords. Some of the top extensions to try out include Spam Killer, ET IP Security, and MageSecure.

Use secure connections

Cheap hosting may save you money, but it makes your shop easy prey for hackers. If possible, use a host that provides an SFTP encryption. That keeps all the connections to your shop secure and encrypted.

File permissions

Your directories have file permissions that allow them to be read, modified, and deleted. If your permissions are too loose, you risk allowing external threats access to your shop.

Restrict admin access

It is highly recommended that you limit your admin access to a single IP. That way, nobody else but a single trusted computer will ever have full control over your shop. You can modify it from the .htaccess file.

Use SSL

HTTPS is becoming the new internet standard. It prevents important information – like passwords and credit card info – being sent over your connection in clear text.

An excellent Magento development team should be able to do all this for you – and more – in a short span of time and at an affordable price.