Tag Archives: ecommerce development

Stop Losing 69.23% of your eCommerce Sales with These Simple Strategies

Open Book With Bar Graphs Pages

The latest research tells us that 69.23% of all filled shopping carts on eCommerce stores get abandoned. That’s a staggering amount and – clearly – it costs the $2.4 trillion yearly revenue-generating eCommerce industry hundreds of billions of dollars in lost sales.

So how do you prevent shopping cart abandonments? Here are some simple checkout optimization strategies that can help:

Don’t charge extra costs

Surprise shipping costs, taxes and packaging fees can inflate the price of an item too much. One of the main reasons why customers shop online is because it’s cheap – so always be competitive with pricing.

Allow guest checkouts

Nobody wants to spend precious minutes filling long forms to buy an item. Allow guest checkouts – with a simple delivery address and payment method field – to prevent annoying your customers.

Streamline checkout process

Many people are not used to shopping online, and it can feel complicated to them. It gets even more tricky on mobile devices with small screens. An optimized – preferably single-page – checkout process can make it easy for them to shop.

Display total cost up-front

People want to know what an item will cost them straight up-front. Always be transparent with the pricing policy and show the total cost – including shipping, taxes and the like – right from the beginning.

Boost performance

A glitch during the checkout process – like a card not being accepted or a lost/broken connection – can cause a customer to abandon your website altogether. Make sure your server and payment portal are fast and capable.

Gain trust

Consumers sometimes truly want to buy a product – but they don’t trust the website they’re buying from. Display your security certifications clearly and make sure your site protects their personal data to gain their trust.

Quick contact

Sometimes, buyers have queries that your FAQ section can’t resolve. Create a live chat feature with the help of a Chatbot and include a customer care phone number and email address to solve their problems quickly.

Also, fast delivery, a clear returns policy, multiple payment methods and simple navigation can help you reduce the abandonment rate. Recruit an expert eCommerce developer to upgrade quickly and affordably.

Top Reasons Why Your eCommerce Website Needs a Blog

top-reasons-why-your-ecommerce-website-needs-a-blogBlogging is an underutilized way to generate traffic to websites. Entrepreneurs do understand that blogs help generate traffic, but very few indeed go about implementing it for their websites. Direct sales, cold calling, email marketing, and other techniques can only get you so far in this business. You need an automated traffic production machine that does most of your work for you – and that’s where blogs come in. Not only do they generate incoming traffic via back-links, but you also get to provide useful information to your customers at the same time.

Here are some facts that will help convince you that you need to start blogging right now:

Blogs will help you rise in search engine rankings

Blogs generate a lot of internal links that link back to your homepage. They also add pages to your website, which gives more content for search engines to index. You can use keywords (you need to use analytics tools to generate them) in your blogs related to your niche to feature highly on search engine rankings.

Creating content will help you engage customers

Most businesses make more money from repeat customers than they do with new ones. A blog will help you engage your repeat customers better and get them to come back again and again. It is a place where you can actively engage your customers by providing valuable, interesting information, and build a community around your brand.

It helps you set yourself up as an expert

By sharing useful information about your products and services, people will see you – and your brand – as the authority in your niche. They will come to your site for information – especially as Facebook and Twitter don’t exactly give them much info. You will be able to build up your brand and make it more likely people would buy from you instead of your competitors that only have an “About Us” page to promote.

You will, of course, have to actually be able to convert incoming traffic that you generate with blogs. You need a well-designed, well-optimized eCommerce store for that. For maximum impact, look into getting your store redesigned with the help of an experienced design team. Consult top eCommerce developers who can help your store rank on page one!

Minimizing the Risk Factor While Rebuilding your eCommerce Store

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Are you planning on rebuilding your flagging eCommerce store in an attempt to inject new life into your business? Every eCommerce store owner, at one point or another, thinks about rebuilding their web store. Rebuilding can give a store some major advantages, like speeding it up, giving it a fresher design, as well as boosting falling conversion rates.

However, rebuilding an eCommerce store can be a risky proposition. Many unlooked-for expenses may crop up, and sometimes it takes twice or thrice as long as initially planned before a store can get up-and-running again. If you’re planning to build a new eCommerce store, here are some questions you can ask yourself that will help you minimize the risk involved:

Will your business be okay if sales grind to a halt for a few days?

Rebuilding a store can be a time-consuming process, and even the best-laid plans can’t prevent emergencies from occurring. The most important question to ask yourself is if your business and store would survive if you made no sales for at least twice the number of days you’ve set aside for the rebuilding. If the answer is negative, you need to set aside more resources for the task.

Do you know what your new eCommerce store is supposed to do differently?

If you’re planning on revamping your store to address some problems or to do things differently, you need to have a clear idea in mind about how you are going to do it. If you attempt to do too much with your new store, a lot of things can and will go wrong.

Can you afford to pay multiple times your current budget for the rebuild?

Will you be able to afford to pay multiple times the current budget for your new store? Rebuilding may be costlier than anticipated, especially if you change your mind about the design halfway.

Are you open to external help?

You should also consider hiring developers that specialize in rebuilding stores to work on your new store, which should help minimize

You are not going to rebuild your store again for a long time to come. It makes sense to do it right the first time, so you don’t have to do it again later. All you need to do is hire eCommerce experts to do it for you!

Here’s Why your Boutique Needs an Online Presence

 

 

E-commerce. Online internet shopping. Laptop and shopping bags.

Do you own a boutique and are you being forced to fend off competitors on the internet? If so, it’s time to get your boutique online. An online presence not only allows you to have a virtual presence to attract more customers, but it also gives you a way to offer your products to customers at a reduced price.

Are you still not convinced? Here are top reasons why your boutique needs an online presence today:

You’re open 24 hours a day, seven days a week

A regular brick-and-mortar store has to stay shut several hours a day, and maybe once a week too. However, an online business doesn’t have any of the same physical constraints. Your website or eCommerce store stays open 24 hours a day, seven days a week – allowing customers to visit your store at their convenience, from the comfort of their homes.

Push your business into the spotlight

Placing your business online is a great way to build brand recognition. It potentially allows you to feature prominently on social media feeds of your customers as well. Your customers can also visit your website to check customer reviews on your products. Positive reviews or interactions are more likely to sway a potential customer into buying something from you.

Get access to a large consumer base

The internet isn’t limited to your local area. An online presence allows you to tap into a huge market that spans across the globe. If you manage to get a delivery service going, you can potentially get paying customers for your products from the other side of the world.

Marketing and selling made simple

The internet has made marketing and selling easy. You can reach customers by writing good copy for your products and services, to draw their attention and showcase your products. Marketing online doesn’t cost much money – unless you hire the services of a professional marketing agency.

You can get a virtual store up and running in no time at all by using one of the many eCommerce CMS solutions out there. If you’d rather have an expert to do it for you, get a reputable eCommerce developer to provide custom solutions at an affordable rate.