Monthly Archives: May 2017

5 Features that make WordPress the Best Web-Building Platform

Wordpress Blog Colorful Stripe Squares

WordPress is at present the dominant web-building platform on the internet. It stands out from the crowd, offering an experience that seems to draw most new internet entrepreneurs. In this article, we’re going to be exploring some of the salient features of this web building machine, and where it scores high.

Variety of built-in functionalities and features

The major purpose of WordPress is for blogging. As a result, a vast majority of facilities that you need for a website are already integrated into the design of the website. Those that aren’t can also be incorporated without too much hassle. Functions ranging from commenting and subscriptions are already set-up in the website, giving users the most strain-free web experience.

User-friendliness

One of the major highlights of this system is the user-friendliness it offers. You need no software experience to handle the platform, and build a well-decorated site for yourself. Its intuitive interface makes it easy to build on the website, adding new pages and posts on a constant basis. The job of re-modeling and tailoring the site is also greatly convenient.

SEO friendliness

The programming structure at the base of this platform is arguably simpler than many others. An advantage of this is that websites under this engine are more sensitized with search engines. WordPress incorporates its websites with a quality of SEO friendliness that gives you an edge over competitors in terms of online ranking.

Access from any computer

As this platform is browser based, users can access their website through any computer and work on their site. This brings flexibility and convenience for people who need to work from multiple locations, and for bloggers who need to maintain a day job.

Full creative control

WordPress hands its user’s maximal creative control. All elements of the website can be refined according to your needs.

If you’re looking for professional help in WordPress development, then Openwave has the solution. We are an established software services firm with a global presence, and we can build you a sharp-looking site on the WordPress platform to reflect your brand image.

Seven Payment Systems that Dominate the Market in 2017

Online Payment Portal

With the rapid growth of e-commerce, online payments have become a vital part of many economies. For someone setting up a retail store online, it is crucial to integrate a secure and reliable payment system into his or her website. In this article, we’re going to explore seven of the most reputed and reliable online payment engines of the day.

PayPal
PayPal rests at the dominant position in the world of payment gateways. The company was founded more than 18 years ago and is currently a subsidiary of eBay. This platform has entrenched itself into markets across the world, with a staggering 137 million account holders and transactions in 26 currencies globally, PayPal processes somewhere below 10 million transactions a day.

Amazon Payments
Amazon recently made inroads into this e-commerce field in 2007 and is an authoritative platform in countries such as US, France, Germany, Spain, and the UK. The platform is synchronized with your already existing Amazon account, making operations smoother.

Google Wallet
This application allows easy, flexible money transfers and further enhances the ease with a personalized wallet card. The corporation is also planning to roll out a physical card for customers to use at real stores.

WePay
This is a payment medium that has settled exclusively for the US market and is, therefore, unavailable anywhere else. The advantages of WePay include quick processing and simple working. It allows users to pay in online retail stores through credit cards, as well as their bank accounts.

ACH Payments 
This corporation offers various unique features, such as global payments, mobile payments, as well as a credit card processing feature. An added advantage is that companies can also use it for releasing payrolls. This platform is currently competing on the upper level of payment systems, along with Paypal and Amazon.

2CheckOut 
This platform enables credit card payments as well as payments from PayPal. It also offers added facilities such as shopping cart stores and trans-national payments.

WooCommerce 
This is a system designed specifically for WordPress users, enabling e-commerce transactions online. Some of its prominent features include coupon campaigns, its customer friendly design and the ability to manage your e-commerce store without hassle.

Incorporating the right payment system is essential to e-commerce. If you’re unsure of where to begin, we, at Openwave, can provide you adequate support. Our developers are adept at multiple coding languages and can enhance your commercial streams through our eCommerce applications. 

Stop Losing 69.23% of your eCommerce Sales with These Simple Strategies

Open Book With Bar Graphs Pages

The latest research tells us that 69.23% of all filled shopping carts on eCommerce stores get abandoned. That’s a staggering amount and – clearly – it costs the $2.4 trillion yearly revenue-generating eCommerce industry hundreds of billions of dollars in lost sales.

So how do you prevent shopping cart abandonments? Here are some simple checkout optimization strategies that can help:

Don’t charge extra costs

Surprise shipping costs, taxes and packaging fees can inflate the price of an item too much. One of the main reasons why customers shop online is because it’s cheap – so always be competitive with pricing.

Allow guest checkouts

Nobody wants to spend precious minutes filling long forms to buy an item. Allow guest checkouts – with a simple delivery address and payment method field – to prevent annoying your customers.

Streamline checkout process

Many people are not used to shopping online, and it can feel complicated to them. It gets even more tricky on mobile devices with small screens. An optimized – preferably single-page – checkout process can make it easy for them to shop.

Display total cost up-front

People want to know what an item will cost them straight up-front. Always be transparent with the pricing policy and show the total cost – including shipping, taxes and the like – right from the beginning.

Boost performance

A glitch during the checkout process – like a card not being accepted or a lost/broken connection – can cause a customer to abandon your website altogether. Make sure your server and payment portal are fast and capable.

Gain trust

Consumers sometimes truly want to buy a product – but they don’t trust the website they’re buying from. Display your security certifications clearly and make sure your site protects their personal data to gain their trust.

Quick contact

Sometimes, buyers have queries that your FAQ section can’t resolve. Create a live chat feature with the help of a Chatbot and include a customer care phone number and email address to solve their problems quickly.

Also, fast delivery, a clear returns policy, multiple payment methods and simple navigation can help you reduce the abandonment rate. Recruit an expert eCommerce developer to upgrade quickly and affordably.

2017 unleashes some of the coolest design trends for the web

Web Development Composition

Online design trends have been evolving rapidly over the years. What was considered in vogue a few years ago would be considered obsolete today. As the digital space expands year by year, users expect more personal, artistic and interactive highlights from their web experience.

Here are a few of the web design themes that are taking over in 2017:

Typography

In 2016, the currents ran towards typography, as websites paid more attention to the style and arrangement of their printed matter. But this trend seems to be growing even bigger this year. Brands are amplifying their fonts, mixing their worded details with animations and styles, and glamorizing the print on-screen to woo visitors.

Animation

Animations have been sweeping the world of social media, with Facebook and Twitter synthesizing their chatboxes with GIFs and all kinds of little cartoons. The world seems to love them, and this trend is growing much stronger this year. Such animations help to add life to online conversations and instill a more vibrant mood on the web.

Off-the-screen composition

This is a relatively new trend, where elements hanging about the site are only partially on-screen, with the remainder vanishing into the edge of the screen. 2016 saw this unique new design style sprout up across numerous sites on the web.

Symmetry

Websites for long have adhered to a style of on-screen symmetry. However, the rules are changing, with websites that spread out across the screen without a perfectly neutral alignment. Some of them paint one side of the screen with animation or color, and leave an image hanging on the other side.

Emphasis on conversation

Conversational interfaces have made a big leap in the previous year. You would find more messaging apps online today than at any time before. This trend reflects the focus of the entire online experience shifting from mere content to interaction and conversation. Companies are striving to gain on this trend by incorporating chat services and other interactive interfaces into their sites.

Dimmer fonts

On-screen colors that websites use have been drifting from vivid and bright colors to dimmer, lighter tones. The popularity of websites that use full-white backgrounds has faded, and more and more sites turn to dark textures, fonts, and backgrounds for a more diverse effect.

As more and more websites fill the internet, web designers need to watch the trends and remain flexible to hit the right chord. Openwave follows the course of the trend and stays updated. Our web designers can revamp your website to reflect just the right mood that visitors want, helping to elevate your position online.