Tag Archives: ecommerce web development

Stop Losing 69.23% of your eCommerce Sales with These Simple Strategies

Open Book With Bar Graphs Pages

The latest research tells us that 69.23% of all filled shopping carts on eCommerce stores get abandoned. That’s a staggering amount and – clearly – it costs the $2.4 trillion yearly revenue-generating eCommerce industry hundreds of billions of dollars in lost sales.

So how do you prevent shopping cart abandonments? Here are some simple checkout optimization strategies that can help:

Don’t charge extra costs

Surprise shipping costs, taxes and packaging fees can inflate the price of an item too much. One of the main reasons why customers shop online is because it’s cheap – so always be competitive with pricing.

Allow guest checkouts

Nobody wants to spend precious minutes filling long forms to buy an item. Allow guest checkouts – with a simple delivery address and payment method field – to prevent annoying your customers.

Streamline checkout process

Many people are not used to shopping online, and it can feel complicated to them. It gets even more tricky on mobile devices with small screens. An optimized – preferably single-page – checkout process can make it easy for them to shop.

Display total cost up-front

People want to know what an item will cost them straight up-front. Always be transparent with the pricing policy and show the total cost – including shipping, taxes and the like – right from the beginning.

Boost performance

A glitch during the checkout process – like a card not being accepted or a lost/broken connection – can cause a customer to abandon your website altogether. Make sure your server and payment portal are fast and capable.

Gain trust

Consumers sometimes truly want to buy a product – but they don’t trust the website they’re buying from. Display your security certifications clearly and make sure your site protects their personal data to gain their trust.

Quick contact

Sometimes, buyers have queries that your FAQ section can’t resolve. Create a live chat feature with the help of a Chatbot and include a customer care phone number and email address to solve their problems quickly.

Also, fast delivery, a clear returns policy, multiple payment methods and simple navigation can help you reduce the abandonment rate. Recruit an expert eCommerce developer to upgrade quickly and affordably.

Highly Effective Ways to Improve UX on your eCommerce Website

eCommerce website development

Boosting the user experience design (UX) on your e-store can make shopping more enjoyable for visitors and, ultimately, make it more likely they’ll buy from you. On the other hand, a poor UX can lead to a large shopping cart abandonment rate, which is (needless to say) very bad for business.

Here are five simple ways you can keep your eCommerce customers happy while they’re browsing your store:

Create detailed product descriptions

Many eCommerce store owners fail to add detailed product descriptions. As customers can’t handle the product for themselves, over 88% of them use the product description information to make a purchase decision. Always use detailed descriptions. Additionally, the utility or selling phrase must be featured prominently.

Use keywords right

Always include keywords in the title and the product description. Without the right keywords, search engine bots can’t index your page. Also, the images you display with the products need an image tag and alt text tags – which will let the search engine crawl them.

Keep titles short

There’s nothing more annoying than a long title (despite its keyword benefits), especially for mobile users. A title that is more than 47 characters long will get clipped off on small screen devices. That means your mobile visitors have to take an additional effort – such as clicking on the title – to read it entirely. Now imagine them having to do that for all your products – you can see why short titles are needed!

Market your niche first

You could be selling a million products, but every eCommerce store has a niche that they are known for, and most of their customers are primarily there for that. A clothing store then, for example, should always feature clothing products prominently and give secondary importance to beauty products, footwear, etc.

Additionally, fast-loading web pages – loading in 3 seconds or less – can also greatly enhance your visitor’s experience. Hiring a professional eCommerce web development team to optimize your website – to make it look better , to load faster than before, as well as to improve the SEO – will lead to a big improvement in UX, which will automatically translate into increased sales for you.

Zen Cart: Making Your Dreams of Owning an Online Business a Reality

zen cart

Building an online business isn’t as expensive or as difficult as it used to be, thanks to incredible eCommerce software like Zen Cart. The platform is empowering hundreds of thousands of startup businesses worldwide by offering an affordable, reliable, and robust online store management system that is free to download and use.

If you are a startup business – B2C or even B2B – planning on building a store to sell products virtually 24/7, then you can’t do much better than Zen Cart. Here are some reasons why it’s so good:

Easy to setup and use

It is an open source software – free to download and use – and is supported by an active worldwide development community. Consequently, not only is it cheap to build a shop on the platform, but it’s also easy for even first-time developers to do so.

Cost-effective to manage

You don’t have to spend a lot of time, effort and money updating and managing the store. You can easily manage your inventory with apps, thanks to back-end support. There are also plenty of plugins that add advanced functionality to the website.

Beautiful layout and design

Thanks to a minimalistic, elegant-looking grid based product design scheme, any e-Commerce site you build with it will look good and be easy to access. You can also add the latest web design trends/technologies to it quickly, as it’s fully customizable.

Dual pricing function

Some companies that offer both conventional and wholesale products spend lots of time creating two separate websites for both services. If you’re a wholesaler, you can use a single Zen Cart site to do both easily.

Optimized shopping cart

A slow shopping cart and an unoptimized payment process can lead to high abandonment rates. Luckily, you can allow customers to check out very quickly on Zen Cart. It offers one-touch payment support, shopping cart saver tools, and even mobile commerce support.

Do you want to build a stunning Zen Cart based e-store on time and under budget? Consider partnering with an experienced eCommerce development team that has built successful e-stores on the platform in the past.

10 Fundamental Attributes of Every Successful eCommerce Website

10 Fundamental Attributes of Every Successful eCommerce Website

Competition in the eCommerce world is nothing less than cutthroat. Giants like eBay and Amazon.com have got most of the market cornered, and it’s very hard for a new business to find loyal, long-term customers. Your online store needs to be top notch and provide an enjoyable browsing experience to first-time visitors to turn them into repeat customers.

Here are 10 essential every online store needs to have to be successful:

Intuitive search

An intuitive search tool lets people find what they are after quickly. The right kind of search tool will be easily visible, have filters to help customers be accurate, and also generate personalized recommendations.

Freebies and Promotions

Offering purchasing incentives – like discounts, free shipping, or free samples – can help you close sales faster.

Helpful FAQs

An easily accessible, comprehensive list of FAQs can help people make purchasing decisions quicker and also remove the burden from your shoulders of personally having to help clients with common queries.

Detailed images

Having high definition images (or, even better, videos) of your products from various angles, which can be zoomed, can help customers purchase faster.

High security

Online credit card theft and data theft is rampant. Following the latest industry safety standards (like having SSL certification) can help you make visitors feel safe.

Mobile friendliness

Research tells us that the majority of incoming traffic to top eCommerce stores now originates from mobile phones. With mobile friendly design, you can hook smartphone users.

Product reviews/testimonials

Buyers are more likely to trust the opinions of customers that have already bought and tried out an individual product. Including honest product reviews and testimonials boost consumer confidence.

Simple layout

Following best design practices and displaying products on a grid allows visitors to navigate your store faster and can make even browsing an enjoyable experience.

Lightning-quick checkout

A lengthy checkout process, which isn’t mobile friendly, is a great way to lose customers. A lightning-quick checkout process that is clear and transparent will help you close sales faster.

Contact US

Sometimes the human touch is essential. A Contact Us page lets visitors know that you (or a customer service team) are available in person if something were to go wrong with the shopping process.

Don’t have the technical experience needed to create an outstanding store? You can hire an experienced team of dedicated eCommerce developers to revamp your website at low prices.

Magento vs. Woo Commerce: What’s Right for Your Budding eCommerce Business?


A lot of would-be online retailers run into trouble when choosing an eCommerce platform to be the foundation of their store. There are a lot of choices available in the market, and all of them claim to be the best. If you go by popularity, though, Magento and WooCommerce are clear winners. But which one should you choose for your unique business?

We’re making a brief comparison between the two to help you pick the right one:

What is Magento?

Magento is a made-for-commerce content management system that handles the entire back-end processing, so you can focus on managing your store. Over 500,000 businesses use this tool – it is free to download and use with the Community Edition.

What is WooCommerce?

WooCommerce is an extension or plugin for the WordPress content management system. It turns a WordPress website into an online shop. It is a very popular tool, too, and is used by a significant number of online retailers.

Features and design

Magento wins hands down when it comes to the number of features and design options. It lets you build robust, scalable, sophisticated shops without product limits. WooCommerce, on the other hand, is better for simple stores where you’re not going to be selling a lot of products.

Costs involved

On the whole, Magento can be an expensive platform to operate a shop on. It is made for serious eCommerce retailers who are willing to pay thousands of dollars of upkeep every month. WooCommerce is more suitable for SMBs with limited budgets who want a cost-effective option.


Magento stores require dedicated servers with a large amount of bandwidth and storage capacity. WooCommerce stores, on the other hand, usually don’t place a very high demand on servers – so shared hosting is an option here.

It’s important that you choose the right eCommerce store builder from the very beginning to avoid having to pay high migration costs later. If you’re still not sure which platform is right for your business, we recommend you consult with eCommerce developers that have years of industry experience and will guide you through the process.

An Easy Reference Guide to Starting an Online Business

e-commerceThe eCommerce industry is booming, with worldwide revenues soon set to touch $3 trillion annually. If you’re planning to start an online business, you couldn’t have picked a better time. Getting set up in the online retail world is difficult, though. Fortunately for you, we have prepared an easy reference guide to smoothen the process:

#1 Design a business plan

Have you identified a niche market and an unfulfilled need? First, come up with a business plan that handles setting up, financing, marketing, and operational strategies.

#2 Get the legal procedures out of the way

You must register with your local government for a business structure. Choose one that gives you the best tax benefits and then gather the required documentation.

#3 Pick the right products to sell

In this step, you want to hone in on the exact products you are going to be selling. You will also need to find a supplier that will deliver products to you or ship them directly.

#4 Create an inventory

While you don’t have to display the products you choose in a store, you’ll still require a decent-sized warehouse inventory that will let you cater to product demand. You will also need to add barcode stickers to the goods.

#5 Pick a domain name

Selecting a domain name is a crucial step. The name will be used by customers to identify with your business. Choose a memorable one.

#6 Create a store

You need to create a beautiful store that gives users a quality browsing experience and makes it more likely they’ll buy from you. You can use eCommerce platforms like Magento, WooCommerce, or X-Cart to build one.

#7 Market and advertise

Next, you must market or promote your products and services. You can do that with the help of email marketing, social media, by making an app, or write blogs. You will need to update your content regularly to keep your store relevant.

Your store must be fast-loading, responsive, and have advanced features if you’re going to impress customers and get them to buy from you. To make an excellent store, consider hiring an experienced eCommerce development team for help with the task.

Top Reasons Why Your eCommerce Website Needs a Blog

top-reasons-why-your-ecommerce-website-needs-a-blogBlogging is an underutilized way to generate traffic to websites. Entrepreneurs do understand that blogs help generate traffic, but very few indeed go about implementing it for their websites. Direct sales, cold calling, email marketing, and other techniques can only get you so far in this business. You need an automated traffic production machine that does most of your work for you – and that’s where blogs come in. Not only do they generate incoming traffic via back-links, but you also get to provide useful information to your customers at the same time.

Here are some facts that will help convince you that you need to start blogging right now:

Blogs will help you rise in search engine rankings

Blogs generate a lot of internal links that link back to your homepage. They also add pages to your website, which gives more content for search engines to index. You can use keywords (you need to use analytics tools to generate them) in your blogs related to your niche to feature highly on search engine rankings.

Creating content will help you engage customers

Most businesses make more money from repeat customers than they do with new ones. A blog will help you engage your repeat customers better and get them to come back again and again. It is a place where you can actively engage your customers by providing valuable, interesting information, and build a community around your brand.

It helps you set yourself up as an expert

By sharing useful information about your products and services, people will see you – and your brand – as the authority in your niche. They will come to your site for information – especially as Facebook and Twitter don’t exactly give them much info. You will be able to build up your brand and make it more likely people would buy from you instead of your competitors that only have an “About Us” page to promote.

You will, of course, have to actually be able to convert incoming traffic that you generate with blogs. You need a well-designed, well-optimized eCommerce store for that. For maximum impact, look into getting your store redesigned with the help of an experienced design team. Consult top eCommerce developers who can help your store rank on page one!