Tag Archives: web designers

2017 unleashes some of the coolest design trends for the web

Web Development Composition

Online design trends have been evolving rapidly over the years. What was considered in vogue a few years ago would be considered obsolete today. As the digital space expands year by year, users expect more personal, artistic and interactive highlights from their web experience.

Here are a few of the web design themes that are taking over in 2017:

Typography

In 2016, the currents ran towards typography, as websites paid more attention to the style and arrangement of their printed matter. But this trend seems to be growing even bigger this year. Brands are amplifying their fonts, mixing their worded details with animations and styles, and glamorizing the print on-screen to woo visitors.

Animation

Animations have been sweeping the world of social media, with Facebook and Twitter synthesizing their chatboxes with GIFs and all kinds of little cartoons. The world seems to love them, and this trend is growing much stronger this year. Such animations help to add life to online conversations and instill a more vibrant mood on the web.

Off-the-screen composition

This is a relatively new trend, where elements hanging about the site are only partially on-screen, with the remainder vanishing into the edge of the screen. 2016 saw this unique new design style sprout up across numerous sites on the web.

Symmetry

Websites for long have adhered to a style of on-screen symmetry. However, the rules are changing, with websites that spread out across the screen without a perfectly neutral alignment. Some of them paint one side of the screen with animation or color, and leave an image hanging on the other side.

Emphasis on conversation

Conversational interfaces have made a big leap in the previous year. You would find more messaging apps online today than at any time before. This trend reflects the focus of the entire online experience shifting from mere content to interaction and conversation. Companies are striving to gain on this trend by incorporating chat services and other interactive interfaces into their sites.

Dimmer fonts

On-screen colors that websites use have been drifting from vivid and bright colors to dimmer, lighter tones. The popularity of websites that use full-white backgrounds has faded, and more and more sites turn to dark textures, fonts, and backgrounds for a more diverse effect.

As more and more websites fill the internet, web designers need to watch the trends and remain flexible to hit the right chord. Openwave follows the course of the trend and stays updated. Our web designers can revamp your website to reflect just the right mood that visitors want, helping to elevate your position online.

5 Simple but Effective Ways to Drastically Improve your Website’s UX

5 Simple but Effective Ways to Drastically Improve Your Website_s UXYour website can be the most powerful tool your business has in its marketing arsenal. It’s the place where you cannot only give an introduction to your products/services to potential customers but also nudge them into doing business with you. If the site visitors have a good time while they are browsing, they will feel more positively about your business and be more likely to buy from you.

Here are some simple but effective ways you can improve your website’s user experience (UX):

Use a simple layout

Never overwhelm visitors with too much information. The internet audience loves to skim through content, so ensure that your content uses headings, subheadings, and bullet points to get the point across. A simple layout can help you communicate better. Make sure that you:

  • Liberal use of whitespace

  • Different styles of typography for different content

  • Place items – like search bars and menus – where users can access them easily

A/B test landing pages

Your landing page is probably the most important part of your website. According to research, you have less than a second to sell your business to visitors that end up on your landing page! That’s why it’s so important that you use A/B testing on different versions of it and choose the best one.

Be helpful

Your website needs to provide something of value to visitors. Educate and entertain your audience by publishing helpful content on a regular basis. This content can include anything from videos, blogs, articles, buying guides, infographics, tutorials, and more.

Embrace responsive design

Almost 80% of all internet users these days use their smartphones to browse the net. Your pages need to be accessible and easily viewable from mobile devices and tablets. An overwhelming number of net surfers quickly abandon sites that don’t work well on their phones.

Don’t lose the human touch

Finally, don’t forget that you are dealing with humans. Humans like to connect with other humans. Using bots and automated tools can only help you so much – you need to reach out to visitors personally, through social media and other means, to keep them happy.

If you don’t have much experience with website design – or the latest design trends – you can hire a team of top designers to upgrade your website at an affordable price.