Your website can be the most powerful tool your business has in its marketing arsenal. It’s the place where you cannot only give an introduction to your products/services to potential customers but also nudge them into doing business with you. If the site visitors have a good time while they are browsing, they will feel more positively about your business and be more likely to buy from you.
Here are some simple but effective ways you can improve your website’s user experience (UX):
Use a simple layout
Never overwhelm visitors with too much information. The internet audience loves to skim through content, so ensure that your content uses headings, subheadings, and bullet points to get the point across. A simple layout can help you communicate better. Make sure that you:
Liberal use of whitespace
Different styles of typography for different content
Place items – like search bars and menus – where users can access them easily
A/B test landing pages
Your landing page is probably the most important part of your website. According to research, you have less than a second to sell your business to visitors that end up on your landing page! That’s why it’s so important that you use A/B testing on different versions of it and choose the best one.
Your website needs to provide something of value to visitors. Educate and entertain your audience by publishing helpful content on a regular basis. This content can include anything from videos, blogs, articles, buying guides, infographics, tutorials, and more.
Embrace responsive design
Almost 80% of all internet users these days use their smartphones to browse the net. Your pages need to be accessible and easily viewable from mobile devices and tablets. An overwhelming number of net surfers quickly abandon sites that don’t work well on their phones.
Don’t lose the human touch
Finally, don’t forget that you are dealing with humans. Humans like to connect with other humans. Using bots and automated tools can only help you so much – you need to reach out to visitors personally, through social media and other means, to keep them happy.
If you don’t have much experience with website design – or the latest design trends – you can hire a team of top designers to upgrade your website at an affordable price.