Boosting the user experience design (UX) on your e-store can make shopping more enjoyable for visitors and, ultimately, make it more likely they’ll buy from you. On the other hand, a poor UX can lead to a large shopping cart abandonment rate, which is (needless to say) very bad for business.
Here are five simple ways you can keep your eCommerce customers happy while they’re browsing your store:
Create detailed product descriptions
Many eCommerce store owners fail to add detailed product descriptions. As customers can’t handle the product for themselves, over 88% of them use the product description information to make a purchase decision. Always use detailed descriptions. Additionally, the utility or selling phrase must be featured prominently.
Use keywords right
Always include keywords in the title and the product description. Without the right keywords, search engine bots can’t index your page. Also, the images you display with the products need an image tag and alt text tags – which will let the search engine crawl them.
Keep titles short
There’s nothing more annoying than a long title (despite its keyword benefits), especially for mobile users. A title that is more than 47 characters long will get clipped off on small screen devices. That means your mobile visitors have to take an additional effort – such as clicking on the title – to read it entirely. Now imagine them having to do that for all your products – you can see why short titles are needed!
Market your niche first
You could be selling a million products, but every eCommerce store has a niche that they are known for, and most of their customers are primarily there for that. A clothing store then, for example, should always feature clothing products prominently and give secondary importance to beauty products, footwear, etc.
Additionally, fast-loading web pages – loading in 3 seconds or less – can also greatly enhance your visitor’s experience. Hiring a professional eCommerce web development team to optimize your website – to make it look better , to load faster than before, as well as to improve the SEO – will lead to a big improvement in UX, which will automatically translate into increased sales for you.