Online design trends have been evolving rapidly over the years. What was considered in vogue a few years ago would be considered obsolete today. As the digital space expands year by year, users expect more personal, artistic and interactive highlights from their web experience.
Here are a few of the web design themes that are taking over in 2017:
In 2016, the currents ran towards typography, as websites paid more attention to the style and arrangement of their printed matter. But this trend seems to be growing even bigger this year. Brands are amplifying their fonts, mixing their worded details with animations and styles, and glamorizing the print on-screen to woo visitors.
Animations have been sweeping the world of social media, with Facebook and Twitter synthesizing their chatboxes with GIFs and all kinds of little cartoons. The world seems to love them, and this trend is growing much stronger this year. Such animations help to add life to online conversations and instill a more vibrant mood on the web.
This is a relatively new trend, where elements hanging about the site are only partially on-screen, with the remainder vanishing into the edge of the screen. 2016 saw this unique new design style sprout up across numerous sites on the web.
Websites for long have adhered to a style of on-screen symmetry. However, the rules are changing, with websites that spread out across the screen without a perfectly neutral alignment. Some of them paint one side of the screen with animation or color, and leave an image hanging on the other side.
Emphasis on conversation
Conversational interfaces have made a big leap in the previous year. You would find more messaging apps online today than at any time before. This trend reflects the focus of the entire online experience shifting from mere content to interaction and conversation. Companies are striving to gain on this trend by incorporating chat services and other interactive interfaces into their sites.
On-screen colors that websites use have been drifting from vivid and bright colors to dimmer, lighter tones. The popularity of websites that use full-white backgrounds has faded, and more and more sites turn to dark textures, fonts, and backgrounds for a more diverse effect.
As more and more websites fill the internet, web designers need to watch the trends and remain flexible to hit the right chord. Openwave follows the course of the trend and stays updated. Our web designers can revamp your website to reflect just the right mood that visitors want, helping to elevate your position online.